More than 26,000 award-winning sausage rolls sold in just 12 months!

Published: 26/03/2014

Less than a year after they were named the best in the UK, Drewton’s Farm Shop has seen demand for its award-winning sausage rolls soar.

Between 1 February 2013 and 1 February 2014, 26,315 sausage rolls were bought from the popular Farm Shop near South Cave – that’s an average of 2,193 per month or 506 per week!

During the previous year, Drewton’s had sold a total of 7,619 sausage rolls. Sales went through the roof last April after judges at the national BPEX Food Service ‘Pork Product of the Year’ awards in London named the sausage rolls the overall winner of the Pork Bakery Product category for 2013.

Every one of the 26,315 sausage rolls sold during the last 12 months was handmade by the skilled bakers in store using meat sourced from local farms that had been prepared by the in-house butchers.

Proprietor of Drewton’s Farm Shop Katie Taylor said: “Our sausage roll sales were pretty good before that, but they increased dramatically as a result of the publicity that the national award generated for us.

“I think it persuaded people who’d not previously tried them to come into the store and buy one because they wanted to see what all the fuss was about. The quality of the products speak for themselves so, rather than being a short-term increase, sales have remained high ever since.”

Katie added: “This just goes to show what entering and winning such a high-profile national award scheme can do for your business. I’d encourage other local businesses to shout about their successes and achievements too.”

During the last 12 months, Drewton’s has expanded its in-house bakery to cope with demand for its sausage rolls and other award-winning products, including its hugely popular steak pies. The pies were awarded two gold stars in the national Great Taste Awards 2013, which means that they’re officially rated ‘outstanding’.

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